Word Formation Processes Found on Shopee Live Streaming


 Language is always developing and changing. It can be marked by the emergence of new words or terms that come from various ways. A very striking development occurred in field commerce. Sellers often choose unique catchy to entice buyers join their live stream. With limited they type as Shopee title, sellers focus on communicating effectively efficiently. This study aims analyze several types word formation processes found Live streaming following theory Yule (2006). research expected increase understanding process contained streaming. method descriptive qualitative. Data were taken written texts; such titles appear Streaming those performed different then analyzed form essays. The texts top left buyer's screen while progress. findings showed there 219 with a variety processes. Borrowing, which involved 131 data, was most dominant used sellers. By this research, it hoped explore something community regarding phenomenon use mixing Indonesian English local languages, especially online marketplace.